About Us

Formula
first.

We didn't begin with a branding story. We began with a formulation.

AzelaicAcid.co.za grew around a straightforward idea: create greater value for the end user by looking beyond a single hero ingredient.

01 · Why It Exists

More than
10%.

Azelaic acid is the centre of the formula. It isn't the entire formula.

Our approach was to build around 10% micronized azelaic acid with complementary ingredients selected to contribute additional formulation and skin-supporting functions.

That includes 3% niacinamide, a multi-component ceramide complex, squalane, panthenol, allantoin and bisabolol, alongside specialised formulation ingredients.

02 · Our Philosophy

The formula is
the story.

01

Purpose before trend.

Ingredients should have a reason for being in the formulation rather than simply making the ingredient list longer.

02

Complementary formulation.

We look at how the complete ingredient system works together rather than evaluating the hero active in isolation.

03

Evidence before claims.

Ingredient research, supplier evidence and finished-product evidence are not treated as though they are interchangeable.

03 · At the Centre

10%

Azelaic Acid

3%

Niacinamide

1.5%

Ceramide Complex

4.8–5.0

Target pH

Explore the formula →

04 · Research

Read beyond
the marketing.

We want customers to be able to understand the science behind the ingredients, not simply read claims about them.

Our ingredient guides draw from peer-reviewed literature, original clinical studies and authoritative sources, with important differences in concentration and formulation identified where relevant.

Read our editorial standards →